Animations

This series of animations reimagines what play can look like when it’s freed from labels. Each episode explores a different world where children interact with non-gender-stereotyped toys — building, imagining, and collaborating in ways that reflect their individuality rather than societal expectations. From rotating kits and modular figures to open-ended creative sets, the animations highlight how design can invite every child, regardless of gender, to invent their own stories. Together, the series forms a colorful, thought-provoking portrait of inclusive play — where imagination, not marketing, defines what it means to have fun.